The science of buyer trust
& peer connection.
Playbooks, product updates, and research on building a Trust Layer — from the team behind Carly and Experts+.
From the blog
How to Compare Intent Data Providers: Expert Tips
Compare intent data providers on data quality, coverage, integration, and cost, plus how a structured evaluation and pilot avoid costly mistakes.
Customer Onboarding Processes: From First Touch to Success
Build customer onboarding that sticks: blend automation with a personal touch, track the key metrics, and adapt to feedback to reduce churn.
Social Selling Techniques That Actually Work
Social selling boosts opportunities by 45% and revenue growth by 16%. Learn the profiles, consistent branding, content, and metrics behind it.
Gated vs Ungated Content: A Step-by-Step Decision Guide
Gated vs ungated content: when to capture leads and when to maximize reach and SEO. A decision framework, plus how to test and track what works.
How to Create a Winning B2B Podcast Sponsorship Plan
Build a B2B podcast sponsorship plan that works: set clear goals, research the audience, choose the right shows, and keep the messaging authentic.
Master ABM Email Templates: From Outreach to Closed Deals
ABM email templates that engage high-value B2B prospects: personalized messaging, strategic timing, and follow-up from cold outreach to closed deal.
Sales and Marketing Alignment: A Step-by-Step Guide
Align sales and marketing to close 67% more deals: shared goals, smooth lead management, connected tech, and regular collaboration. Step-by-step guide...
Master LinkedIn Ad Formats: A Guide for B2B Marketers
A guide to LinkedIn ad formats for B2B: image, video, lead form, and conversation ads, which to use at each funnel stage, and how to optimize ROI.
HubSpot vs Salesforce for B2B Marketing [2025 Guide]
HubSpot vs Salesforce for B2B marketing: HubSpot is simpler and cheaper for small teams, Salesforce customizes for enterprise. Compare before you buy.
How to Pick the Right Content Distribution Channels
Pick content distribution channels with intent: match audience insight to owned, earned, and paid media, then track performance and optimize results.
Multi-Touch Attribution Made Simple: A Practical Guide
Multi-touch attribution made simple: track customer journeys, pick the right model, and put budget behind the channels that actually drive conversions...
How to Protect Customer Data Privacy in Marketing
Protect customer data privacy without losing campaign impact: privacy-first strategy, reliable data collection, and ethical targeting that keeps trust...
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