Experts puts the right customer in front of the right buyer — matched by ExpertScore AI, bookable in one click, embedded everywhere your buyers already are. Here are the five moments where a real customer's voice does the selling.
A late-stage buyer books the customer who's been in their seat, same day — and the deal that came down to trust goes your way.
See Deal AccelerationThe booking surface lives on your highest-intent pages, so the traffic you already pay for starts producing booked pipeline.
See Website ConversionA paying peer shows up at the upgrade decision, and the free user crosses to paid — self-serve, with a human proof point.
See PLG ConversionEvery named account is matched to the customer who mirrors it, so your account play offers a peer the committee actually wants.
See ABMMatch-by-fit, fair rotation, and compensation run the whole program on rails — limitless reference capacity, customers glad to help.
See Reference ManagementLate-stage deals turn on one question: has anyone like me actually done this? Experts answers it live. ExpertScore AI matches the buyer to the customer who's already been in their seat, and they book the call the same day — so the conversation that decides the deal happens with your customer doing the talking.
A buyer with a signature in reach stops taking the vendor's word and starts asking other customers — on their own, often in a backchannel you'd never see. Experts brings that search onto your turf: the buyer books a matched customer-expert in one click, hears exactly how a peer solved the same problem on the same stack, and walks back into the committee ready to move — with every booking on the record in your CRM.
79%
79% of proof interactions are buyer-initiated — late-stage buyers go looking for a peer themselves, and Experts puts the right one one click away.
ExpertScore AI reads role, industry, stack, and deal stage and surfaces the customer-expert who's solved this buyer's exact problem across 50+ data points — a precise fit, not a generic logo.
The buyer picks a time and the call lands on the calendar the same day — no AE chasing a CSM, no manual scheduling, no week of waiting.
Every match, booking, and outcome syncs to the opportunity, so the rep always knows the peer conversation happened and what it moved.
When a buyer can hear the answer from a peer the same day they ask, the conversation that used to happen out of your sight happens in your deal instead — and your buyer carries a customer's yes into the room where the deal gets signed.
“We were losing deals in the final stages because we couldn't get references scheduled fast enough. SlashExperts fixed that completely. Our close rates improved by 30%.”
60%
Teams that get proof to the buyer within 48 hours see a 60% lift in win rate and deal velocity — Experts does it the same day.
Deal Acceleration is the on-demand call your buyer books.
Want the call to happen before the buyer even asks? Carly · Proactive Proof Delivery brings the same proof to the deal on her own.
The match runs on ExpertScore AI → see Peer Matching for how the fit is built.
For the full sales picture, see For Sales.
Embed Experts where your buyers already land — pricing, product, solution pages — and a high-intent visitor can book a call with a customer in their industry, their size, their use case. The page stops describing your value and starts proving it, live.
Experts meets them there: an embedded booking surface that matches them to a real customer and lets them book on the spot.
Drop the booking surface onto any page — pricing, product, campaign landing pages — so proof lives at the exact spot a visitor decides.
ExpertScore AI reads what the visitor is exploring and surfaces a customer-expert in their industry, size, and use case — across 50+ data points — instead of a static testimonial.
The visitor books in one click, and the new opportunity flows straight into your CRM with the context attached — pipeline your team can work the next morning.
Your best pages already do the hard part — they pull in buyers with real intent. Experts lets those pages close the loop on the spot: the visitor books a customer, and your team opens the next morning to a qualified opportunity that proved itself — a real customer doing the convincing instead of another headline.
3.4×
Pages with an embedded Experts booking surface turn high-intent visitors into qualified pipeline at 3.4× the rate of a standard contact form.
“Now prospects can instantly connect with customers who've solved similar challenges. It's accelerated our entire sales motion.”
Website Conversion turns your site into a booking surface.
Curious how a visitor gets paired to the right customer? Peer Matching is the engine behind it.
Want the same booking in your CRM and email? Embed & CRM puts it on every surface.
See the whole demand picture in For Marketing.
The free user staring at your upgrade screen wants one thing: to know it's worth it from someone who already pays. Experts surfaces that customer right at the decision point — a peer in their shoes who made the leap — so the upgrade goes from a maybe to a yes.
Free users decide at predictable, high-stakes moments — they hit a feature limit, they open the pricing page, their trial winds down. That's the instant they want proof from a peer, not a checklist from you. Experts puts a paying customer right there: a quick conversation with someone who started exactly where they are and found the paid tier worth it. The case for upgrading gets made by the person best positioned to make it.
66%
66% of buyers say peer conversations are among the most influential factors in their decisions — Experts brings that influence to the upgrade moment.
Place Experts at the moments that move free users — the feature gate, the pricing page, the trial-end screen — so proof shows up exactly where the choice is made.
ExpertScore AI pairs the free user with a customer who started in the same place and use case and now pays — across 50+ data points — so the conversation is genuinely peer-to-peer.
A short, one-click conversation — no sales call — and every interaction syncs back, so growth can see which peer moments move upgrades.
Attach a real paying peer to the upgrade decision and the moment that usually slides by turns into a conversion: self-serve growth, with a human proof point standing exactly where the free user hesitates.
2.6×
Free users who talk to a paying peer at the upgrade moment cross to paid at 2.6× the rate of those who go it alone.
PLG Conversion brings a paying peer to the upgrade decision.
How a free user is paired to the right paying customer → Peer Matching has the mechanics.
Run the same proof on your marketing site → Website Conversion.
Where PLG fits the wider demand engine → For Marketing.
Your named accounts have seen every personalized email. What they haven't been offered is a conversation with a customer exactly like them. Experts matches each target account to your most relevant customer — same industry, same scale, same problem — so your account play arrives with peer trust built in.
A buying committee at a named account weighs vendors against each other and tunes out the marketing aimed at them. The thing they can't get anywhere else is a candid conversation with a company just like theirs that already chose you. Experts makes that the centerpiece of the play: ExpertScore AI matches the account to the customer who mirrors it, and your team offers a booked peer conversation instead of one more touch — and the account leans in.
ExpertScore AI pairs your target account with the customer who shares its industry, scale, and challenge across 50+ data points — the peer whose story this committee can't dismiss.
Your team leads with a booked peer call instead of another asset — the one offer in the account's inbox that gives them something they actually want.
The committee books in one click, and every conversation logs to the account in your CRM — so the play's peer touches are on the record for the whole pursuit team.
Match every target account to a customer who mirrors it and your account plays stop competing on creativity and start competing on trust. The committee that ignored your last six touches takes a conversation with a company exactly like theirs.
5×
Target accounts offered a matched peer conversation book meetings at 5× the rate of a standard ABM touch.
“Our reps now have instant access to relevant experts, and our reference conversion rate jumped 40%.”
ABM is your team's named-account play, armed with a matched peer.
Want it run autonomously at market scale? Carly · AI Outbound turns your customers' wins into demand programs across your whole market.
How an account gets paired to its mirror-customer → Peer Matching is the engine.
Marketing's full playbook lives in For Marketing.
Your happiest customers want to help. Experts makes it light for them and limitless for you: ExpertScore AI spreads each request across the right matched customers, fair rotation keeps any one champion from carrying the load, compensation says thank you, and every call lands on the record. The program runs on rails, at any scale.
As deals multiply, so do the calls your reference customers get asked to take — and a program run on a spreadsheet leans on the same few names until the goodwill runs thin. Experts turns it into a system built to scale: requests are matched to the right customer by fit, rotated fairly across the network, rewarded, and recorded. Every deal that needs a reference gets one, and every customer who gives one feels valued for it.
300+
300+ conversations happen about the average B2B company every month — a healthy, matched, fairly-run network is how your customers stay part of the decisive ones without being over-asked.
ExpertScore AI sends each reference ask to the right customer-expert across 50+ data points, so the buyer gets a true peer and no one gets a mismatch.
The network spreads requests across many customers instead of the same three, with compensation built in — so participating stays light, fair, and worth their time.
Each conversation and outcome syncs to your CRM, giving you a live, auditable picture of who's helping, how often, and what it moves.
A reference program run on fit and fairness deepens the customer relationships it draws on and feeds every deal that needs proof — the rare program that's good for both sides, at any scale.
8× / 95%+
Smart matching and fair rotation let teams run 8× the reference volume while 95%+ of customers stay glad to take the next call.
Reference Management keeps the supply healthy that every other use case draws on.
The network it protects is what Carly reaches into → that's the Better Together story.
The customers who opt in come through Become an Expert.
For the full CS picture, see For Customer Success.
Every match on this page draws on your verified Experts network — and that same network is what Carly reaches into when she works your pipeline on her own. Experts makes your customers matchable and bookable everywhere; Carly takes that supply to every open deal at full scale. Buy either and it works. Buy both and your trust layer reaches every opportunity, on demand and on its own.